adidas x Bad Bunny returns with a new collaboration that is written in the stars. Inspired by astrology, constellations and signs, Bad Bunny and adidas launch a new silhouette that invites us to immerse ourselves in the confines of the zodiac on a journey of self-discovery. Campus channels the importance of energies and what we do with them, connecting us with our most genuine and emotional selves. The white appears as a clean canvas emulating the colour of the stars and invites consumers to shine with their own light, illuminating those around us.
The campaign was inspired by the kinetic zodiac energies, as Benito believes that the alignment of the stars combined with the force of the cosmos creates us and makes us unique beings. Benito, a Pisces, wanted to celebrate his sign while representing each sign with their core elements of air, water, earth, and fire. The campaign tells the story through the basis of the four elements at their intersection with the three crosses - cardinal, fixed and mutable - celebrating the essence of each one and the characteristics that make them unique.
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