Abu Dhabi, UAE – September 13th , 2021: The Department of Culture and Tourism – Abu Dhabi (DCT
Abu Dhabi), in collaboration with globally renowned creative experience company Semi Permanent,
has unveiled the full line-up for a first-in-region creativity festival, which is set to host an array of
global talent from the design, retail, branding, fashion, and technology industries.
Tickets are now available for Semi Permanent Middle East, which will run from 14 - 16 October 2021
at Manarat Al Saadiyat, and feature world-renowned performers including Mark Ronson, the Oscar
and Grammy-winning songwriter, record producer, and DJ, who will perform an exclusive DJ set. The event will also house an array of inspiring, immersive and multi-sensory experiences, including the
first international pop-up by famed New York restaurant and bar The Flower Shop; La Rosa Social
Club, an exhibition of works by leading contemporary, US-based artists, including Kahlil Joseph, Ryan
McGinley and Johanna Jackson; and Refik Anadol, the Turkish-American new media artist, will debut
a mesmeric, data-driven digital artwork in a stunning, all-encompassing LED format.
Accompanying the stellar international line-up will be many of the Middle East’s standout creative
talents, including musician Dana Hourani, artist Jason Seife, Les Benjamins founder and creative
director Bunyamin Aydin, and photographer Hussain AlMoosawi, adding a local flavour to the event.
“Our strategic partnership with Semi Permanent will unite a who’s who of international talent and
cutting-edge powerhouses from across the world’s creative landscape, right here in Abu Dhabi,” said
HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “This exciting new addition to Abu Dhabi’s increasingly diverse events calendar underlines the emirate’s role as both an enabler and a beacon of innovation for the regional design, business, and creative industries.”
Curated around the theme ‘BRIDGES’, Semi Permanent Middle East is a partnership between DCT
Abu Dhabi’s dedicated retail arm, Retail Abu Dhabi, and Semi Permanent, one of the world’s leading
creative experience companies. The inaugural Middle East event will place an emphasis on unexpected combinations, collaborations, and conditions delivering new, game-changing work across
the creative and design ecosystem. Through keynote talks, panels, workshops, and experiences, the
world’s brightest names in business, design, creativity, and technology will showcase how to build
new bridges between industry peers and a complex matrix of worldwide consumers.
“Semi Permanent’s entry into the Middle East is marked with a singularly standout line-up,” added
Murray Bell, the company’s founder and executive creative director. “After a turbulent and distant 18 months, to be bringing together such a vast array of talent from the Middle East and around the world is very special and will make for an incredibly memorable experience.”
DCT Abu Dhabi’s ongoing Go Safe Certification initiative will continue to apply global safety and
cleanliness standards for Semi Permanent Middle East, as well as for the emirate’s malls, hotels,
attractions, restaurants, theme parks, and public venues.
General admission tickets for half-day and premium passes to Semi Permanent Middle East - which
runs 14 - 16 October at Manarat Al Saadiyat, Abu Dhabi - are now on sale. Click here for more information.