Emirates Motor Company, the authorised general distributor for Mercedes-Benz in the Emirate of Abu Dhabi, hosted the grand opening of its newly refurbished showroom on Airport Road, marking the completion of a significant three-phase investment that has been undertaken over the past year.
At the inauguration ceremony, Emirates Motor Company hosted over 200 guests and VIPs, who enjoyed personalised tours of the showroom and were among the first to experience the state-of-the-art service.
The showroom now takes its place as one of the world’s most advanced Mercedes-Benz facilities, emphasising the highest global standards offered by the world’s leading luxury automotive brand. The new facility will help reshape the brand’s identity in the market and exemplifies the commitment shown by the Al Fahim Group and the EMC management.
Covering over 74,500 square-feet, the state-of-the-art showroom is designed to provide a completely digitalised and customer-focused retail experience, aligning the regional sales and servicing platforms for the future. It includes customer-centric building planning, new service flow, full use of multimedia and retail systems, and flexible, innovative retail specifications, offering customers a more convenient experience. The intelligently designed showroom is equipped with four private consultation rooms and has a display capacity of 50 vehicles.
The new showroom includes semi-private areas for casual and convenient discussions. Dedicated areas with large, customisable digital displays are available for customers to enjoy complete privacy while finalising their choice of dream car. In addition, there are four private areas where buyers will receive a personalised handover of their new Mercedes-Benz.
The workshop is completely renovated, in line with Emirates Motor Company’s values always to provide the highest quality of service to its customers. The expansion of the service centre means that the workshop area now covers almost 13,500 square feet, while the reception area has doubled in size to 10,600 square feet. The workshop is entirely visible to the showroom visitors, allowing complete transparency to customers for a glimpse of the high-quality workmanship provided.
The new showroom features a variety of products and services from the Mercedes-Benz brands. It is designed to enhance the customer experience and provide a unique platform for Emirates Motor Company to interact with its customers.