For the first time in the Middle East, the Beautiful Game football experience is here to take people through an incredible journey and adventure of the world’s most beloved sport. The Beautiful Game exhibition is set to bring an incredible experience to football lovers in Dubai and the GCC over the next four (4) months. It will celebrate the story of the game, the legends and heroes that have inspired generations.
The event for Dubai is developed, designed, and curated by International Touring Exhibitions (ITE), in cooperation with Universal Exhibition Group (UEG) as tour producers, along with Lenzo, the exclusive regional promoter. The event, which will take place at Riverland, Dubai Parks and Resorts, features unique items from collectors and museums from around the world, showcasing authentic objects of modern football as well as historical items dating back more than 100 years.
It will be a celebration of the global phenomenon, football - an international culture that involves billions of people from around the world. Whether the person plays, cheers from the tribunes, or follows it from the edge of their sofa, the adventure of football goes beyond the game itself.
The exhibition is a unique platform bringing the audience stories and legends from all corners of the game and the world. The experiences will vary for adults and children with a depth of expertise and an eye for the unique elements that no person can find in any other touring exhibition.
“We will take the audience through the experience of football, not focusing on one team or nation; but instead, will emphasise the game of football from a unifying perspective. We take our guest through the history of football, diving into the legacy of players, clubs, leagues and championships, in addition to touching on everything that made football what it is today,” says Mr Tareq Al Mashini, The Managing Director at Lenzo, exclusive regional promoter of The Beautiful Game.
The Beautiful Game exhibition presents more than 100 authentic objects, including jerseys and football boots worn in matches by players such as Diego Maradona, Pelé, Cristiano Ronaldo, Messi, Ronaldinho and many more. It will narrate the stories of some of the greatest leagues and championships of football and present original trophies on display for the audience to get as close to these symbols of victory as the players who won them.
The Beautiful Game: legends of football is a journey through the sport of football, which undoubtedly can be called the biggest sporting phenomenon on the planet.
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