Home Behind the brand Gulnora Mukhedinova, Owner of Baravia Fashion, Baravia Beauty Centre

Gulnora Mukhedinova, Owner of Baravia Fashion, Baravia Beauty Centre

by Out and About Mag.
Baravia Beauty

Gulnora Mukhedinova

Baravia Fashion and Baravia Beauty Centre

Instagram: gulnarbaravia, baraviafashion

YouTube: Gulnar Baravia Fashion

Websites: www.baraviafashion.com

  1. Tell us a bit about yourself

I am a mother of three beautiful kids and an entrepreneur who has a great love for fashion and beauty. 

  1. How did you get started in fashion?

My passion for fashion led me to open up a business in the fashion industry. I wanted to create my style and share it with others, especially those who are stuck and have a hard time choosing what kind of dress fits them.

  1. Have you always had an interest in the fashion industry?

Yes, it’s been my long-time dream to open a fashion house.

  1. What is the best part about being a fashion designer?

Helping clients by bringing them the reality of wearing their dream dresses with confidence. Their smile with complete satisfaction is an amazing and rewarding part of being a designer.

  1. What inspires your designs?

Baravia Fashion

I actually get inspired by everything I see, and from that, put my ideas to work. My clients are also my sources of inspiration. You have to listen to what they truly want and are willing to spend their money on.

  1.   Who are your target customers?

My target market is the fashion-forward, the bold, young people, and mature women who are not afraid to stand out and break the norm.

  1. How would you describe your personal style?

I am bold; I like to stand out in a crowd and wear striking clothes that make a statement. I don’t want to step my foot outside without looking my best. I want elegance and glamour in my pieces.

  1.   What was the biggest rookie mistake you made when just starting out? 

As a beginner, I made a lot of mistakes, but they are not really deal-breakers. In most cases, it’s about simply deciding “which is which”, and I’m glad I’ve learned a lot from those mistakes.

  1.   Biggest fashion no-no?

For me, there is a no-no in fashion, because I believe that you should create what you feel you are comfortable wearing and you feel you are at your best when you wear it. 

  1. If you could change one thing in the fashion industry, what would it be and why?

It’s the phenomenon of fast fashion. Due to the desire of people to have the latest fashion as quickly as possible, it compresses the timeline for designers or manufacturers, and it could result in poor quality.

  1. How has social media impacted the fashion industry?

Social media made a great impact on the fashion industry. You can see posts and vlogs of the fashion-forward here and there wearing the latest fashion trends. So, it somehow plays a big role in the fashion business as a way of promotion and brand awareness. 

  1. What do you do outside of fashion?

Baravia Beauty Centre

Aside from Baravia Fashion, I also own and manage Baravia Beauty Centre. On top of that, I am the mother of three amazing kids, so I make sure that I provide them with bonding time. I also enrolled in a fashion school to enhance my knowledge more.

  1. What do you consider your biggest achievement so far?

I am proud to be a part of prestigious fashion shows such as Arab Fashion Week, Catwalk International, Fashion League Series, Catwalk International Fashion Show Dubai Edition, and International Fashion Week Dubai. I also received prestigious awards for having the best collection, the most promising designer and the best new fashion designer. As a rookie in the fashion industry, those are big things to me. 

  1. What advice would you give to someone starting out in the fashion industry

My advice to beginners is that they should not be afraid to try and try even if they fail on their attempts. Just keep going. Getting into business and on top of the competition is not an easy thing.  You have to work hard and sacrifice for you to get what you want.

  1. Why Dubai People?

Dubai People offers a platform for entrepreneurs to communicate, network and socialise with like-minded individuals.

  1. What’s that one quote you live by?

I always believe in the saying, “If you can dream it, you can do it”.


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