The third edition of the Musivv awards will take place on March 8, 2023, at the Theatre of Digital Arts (TODA) in the bustling Souk Madinat Jumeirah. This event which has honoured over 50 independent musical artists and creatives since its inception in 2019, will be marked by a first-of-its-kind celebration featuring a live awarding ceremony. The event will include performances by Emirati, regional and international singers.
The founder of Musivv, Marcusch Dela Pena, expressed his excitement at this year's instalment, stating, "We are elated and more than eager to bring the third edition of the Musivv Awards to life with a live awarding ceremony."
The event will be opened with a scintillating performance from British Emirati teen pop singer and Musivv's Ambassador, Alya, among other regional and international musical talents.
Musivv remains steadfast in its mission to serve as the distinguished music platform that supports independent artists in the UAE, regardless of their nationality or genre, while we do have many from the UAE itself. The platform has grown to become more than just a digital platform but a thriving community of musicians, singers, and artists who share a passion for music as a universal language.
The selection process for the awards begins with recommendations from various record labels in the region. A nominating body reviews these recommendations and selects nominees based on various categories and criteria. The final list of nominees is then submitted to an external jury, which casts its votes. The secure ballots are sent directly to HMA Auditing, an impartial third-party commissioned to count and validate the votes. The results will remain confidential and will be revealed only during the ceremony.
This year's ceremony, which coincidentally takes place on Women's Day, will pay homage to women with its Female Artist of the Year award to be presented by Musivv co-founder Farinoosh Younus. The Musivv Awards remain dedicated to bringing the best of independent music to the forefront and promoting unity and collaboration within the music industry.
The event is free of cost, and those who would like to attend in person or online may access registration via the website. The event will be streamed live from the same site.