Born from sport, worn for style, adidas reveals an all-new label – adidas Sportswear with trailblazing actress and the newest addition to its global family, Jenna Ortega. The new line aims to level up the next generation's everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to every day as its performance collections have been for athletes for decades.
Jenna Ortega is an innovative on-screen icon, avid soccer fan, and yogi who harnesses her power to voice what she truly believes in and stands for. She makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next-generation icon, she is often seen moving through the heart of culture with style, passion, and purpose.
Actress, advocate, producer, style icon, plus so much more, Jenna is a true reflection and champion of individualism and versatility – aligning perfectly with what adidas Sportswear has been designed to embody and aptly symbolizing how the next generation is showing up in the world.
From muted colourways to bold prints and stand-out ensembles, AVRYN and Tiro Suit take centre stage, the perfect on-point aesthetic and uniform for kicking back with friends, heading to practice, or exploring the city for the weekend. Key details include:
- Tiro Suit Collection: Reimagining adidas' iconic tracksuit silhouette with a deep heritage in football, the Tiro Suit translates sport design cues specifically for Sportswear. Fronting the collection, the all-black timeless co-ord - Tiro Suit Up Advanced - remains sporty at its core but takes on a new identity, as the classic 3-stripe set brings functionality to the fore whilst maintaining a minimalistic look. With the potential to create a variety of fresh looks, Jenna Ortega remixes it by pairing it with a shirt and tie for her on-set moments but then switches it up with a gold sequinned crop for an evening out with friends.
- AVRYN: Made in part with recycled materials, the shoe also fuses BOOST and BOUNCE technology in a new way to offer comfort both inside and out. This AVRYN drop includes two colourways, a muted two-tone black and grey with minimal red detailing, as well as an all-grey version with black signature 3-stripes complete with purple accent, origami-inspired finishes and an exaggerated heel tab. AVRYN provides a fresh and versatile look and feel, making it easy to pair across several everyday looks.
The wider collection also features a silk-like striped Express Dress, which takes all the design elements of a wrap style silhouette, remixed with boasted collars and soft, comfortable ribbed cuffs. Whilst striking when worn alone, the tie front fit can also easily be subbed in as a lightweight jacket and layered over a basic ensemble. Meanwhile, the relaxed fit Express Jersey is inspired by a 90's football aesthetic with a two-tone colourway and offset white piping with a comfy casual fit. Jenna wears the long-sleeved pullover with matching purple Tiro Suit Up Advanced Trousers for a coordinated and comfortable fit as she makes her way on set.
Finally, the sport-style Coach Jacket comes in a classic monochrome colour scheme but with an oversized fit and shine-finish fabric to give an added level of style and comfort. Cuffed sleeves with three stripe detailing and oversized collars add subtle adidas Sportswear' will launch worldwide from February 9th on the adidas website, in stores and via the adidas app, with early access available from February 2nd.
