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Pro. Jimmy Choo is Coming to Dubai for Middle East Fashion Week

by Out and About Mag.

The first edition of Middle East Fashion Week is taking place over five exciting days in the very heart of the city at The Agenda, Dubai Media City from 26 – 30 March 2022. Among an impressive lineup of regional and international designers, Dubai can look forward to a front-row seat to The Atelier Couture by the legend and globally admired Professor Jimmy Choo OBE, who will kick off the programme in-person. 

jimmy choo

Professor Jimmy Choo

The Fashion Week will kick off with a gala dinner followed by three days of fashion (accessible to the public through registrations), B2B showrooms for buyers and VIP clientele, MESFF talks and a surprise experiential atelier.  

As part of their mission, Middle East Fashion Council invites Middle East-based designers to apply to showcase their collections on the catwalk during the March programme. Two applicants will be carefully chosen on the basis of strict selection criteria and presented on the catwalk at no fee by the MEFC. Preference will be given to brands that have integrated sustainable practices in their creative process and business model.  

jimmy choo

As part of the 5-day long programme, The Middle East Fashion Council will host a Sustainable Fashion Forum on March 27th, co-hosted by The Sustainable City, bringing together thought leaders and change-makers in the industry. This first edition of the Middle East SFF will address fundamental issues driving partnerships for sustainable fashion. The Middle East Fashion Council was launched in 2020 with sustainability as its core value and long-term objective, with a deep commitment to be the platform of reference and drive change across the MENA and Indian Sub-continent region.  

To apply, brands are invited to send their brand kits along with details of sustainable initiatives followed by email to: info@middleeastfashioncouncil.org 

For further information, please visit: www.middleeastfashionweek.org 



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