Parisian house AMI joins forces with PUMA once again in a collaboration that blends outdoor design elements and tailoring know-how, with Chapter 2 of the campaign fronted by singer-songwriter GIVĒON and model and activist Quannah Chasinghorse.
The collection launched exclusively in the UAE over the weekend and is now available in PUMA stores worldwide and on puma.com.
Inspired by a thirst for freedom and exploring new horizons, the collection mixes PUMA's sportswear heritage and AMI's flair for tailoring, creating a well-rounded, wintery wardrobe.
With a vibrant colour palette of bright orange, baby blue, bubble gum pink, moss green and purple, offset by neutral beige, cream and brown tones, the collection - which spans 20 different styles across both men's and womenswear - includes AMI classics such as carrot trousers, straight-line brushed coats and timeless tees. Hoodies, sweatpants, functional fleece jackets with spacious patch pockets and down jackets make up the collection. The PUMA x AMI logo, AMI's signature AMI de Coeur symbol merged with the PUMA stamp, is featured across various pieces in the collection.
Shoes remain timeless, with the Rider sneaker offering a knowing nod to 1970s style. Accessories include:
- Puffy backpack
- Cross-body bag
- Bucket hats
- Black-and-white striped beanies
- Scarf in true AMI fashion.
The new PUMA x AMI collection is now available globally at the PUMA website, PUMA stores and selected retailers.