The inaugural Middle East Fashion Week to be held at The Agenda, Dubai Media City, on 27th to 29th March is set to host a fresh new lineup of designers, both homegrown and international, at the coolest new venue in Dubai. Guests can expect the ultimate fashion experience during the three-day extravaganza, where all are welcome to network with fashion enthusiasts or simply chill in the fashion lounge in between shows.
Kicking off the 3-day programme on March 27th is MEFC sponsored Dubai-based Atelier Zuhra, founded in 2015 by Mouza Al Awfi, a businesswoman with a dream to create a fashion house. Her daughter Rayan Al Sulaimani took over a few years later, and the brand has since gained regional and international recognition. Today, Rayan is amongst the top forty "Women behind Middle Eastern brands" listed by Forbes Middle East.
The Middle East Fashion Council was launched in 2020 with sustainability as one of its core values, with a deep, long-term vision and commitment to be the platform of reference and drive change across the MENA and Indian sub-continent region.
In keeping with its mission, a Sustainable Fashion Forum will also be held on March 28th, co-hosted by The Sustainable City, bringing together thought leaders and change-makers in the industry to address fundamental issues within sustainable fashion.
Paris-based designer and fashion guru Jean Luc Amsler will be gracing the stage with his latest creations, while global fashion houses include Barbara Rizzi and bridal specialist Amelia Casablanca.
Not to be missed is a surprise live performance during an out of the box show by Dubai-based Si Fashion Showroom. This show will be a collective of some super cool brands distributed across the GCC.
The five-day programme will kick off with a Gala Dinner co-hosted by the Better World Fund, a philanthropic organisation based in Paris, followed by three glittering days of fashion, B2B buyers' showrooms and VIP clientele, the Middle East Sustainable Fashion Forum (MESFF) talks, and a surprise invitation-only experiential atelier.
Schedule of Fashion Shows:
- 6:30 PM - Atelier Zuhra
- 7:30 PM - Sol by Irena Soprano
- 8:30 PM - Amelia Casablanca
- 7:30 PM - Jean Luc Amsler
- 8:30 PM - Si Fashion Showroom
- 9:30 PM - The Atelier by Prof. Jimmy Choo
- 6:30 PM - FAD Talents
- 7:30 PM - Millia London
- 8:30 PM - Barbara Rizzi
- 9:30 PM - QUOD New York
To attend, please register.
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