Tell us a bit about yourself.
I’m Spencer Lodge. I’ve established myself in the financial services and sales industry as a coach, sales strategist and author. Most people know me through my website, SpencerLodge.tv, which serves as my platform to help businesses and professionals reach their utmost potential, as well as through my book Making It Happen: The Ultimate Guide to Selling.
I was a working-class kid without a fancy degree. I've been fortunate enough to work hard and eventually build businesses. I established the Blue Sky Thinking Group, a Dubai-based management company worth about $109 million, which we're very proud of. I also own Make It Happen University, a sales training business where I help companies generate revenues for their business.
I'm British and I've been living in Dubai for 15 years. I've lived overseas for 27 years, coming originally from the UK. I'm 50 years old, and I live an active lifestyle through exciting, outdoor sports such as cycling and skiing. Coaching people and helping organisations thrive through robust sales strategies is a passion of mine, a cause that has always been bigger than me.
How did you get started as a podcaster and speaker?
The Spencer Lodge podcast started in January 2019. Back then, people were asking me to do it for a while. I'm just really interested in learning about people's lives. I swallowed my ego, parked my attitude and gave it a go. I found out that I really enjoyed it.
I've been a speaker for years. I've spoken to audiences for the last 20 years, so I just kind of fell into it. There wasn't any defined strategy around it.
What is your definition of success?
My definition of success is not related to money or material things; it’s all about making a difference with the best of one’s own abilities. The true measure of success is the ability to affect others in a positive light, to actually help or make things better.
The most successful person I know is Maria Conceicao, an extraordinary Portuguese woman who holds eight Guinness World Records in the field of endurance sports. Conceicao is the first Portuguese woman to conquer Everest and surmount the Ironman Challenge, one of the most difficult endurance races in the world, six times in over six continents. She even swam the English Channel for over seven hours, and she has trekked the North and South Poles. Amazingly, Conceicao did all these incredible feats, not for fame or money: she did it solely for charity.
Conceicao never considered herself an athlete, nor does she have any prior experience in sports when she took on these challenges. Having seen the deplorable conditions of the slums in Dhaka, Bangladesh, she was moved with a passion for helping poverty-stricken families. She established a foundation to send hundreds of children to school. In 2013, when the foundation had to shut down due to the global recession, she had to resort to other ways to find funding.
This is where her drive and passion took her from a cabin crew member to a multiple Guinness World Record holder. Through breaking world records and overcoming globally-acclaimed marathons, she stirred public recognition for her foundation, eventually raising funds and awareness for the noblest of causes. She is the most successful person I know in terms of drive, definition and determination—truly a great person who I'm inspired by.
What motivates you to do what you do?
I'm motivated to do what I do because I care very much about people winning. I'm passionate about people becoming successful. I've got this unshakable belief that everybody can do it if they know how and they've got the right mentoring and support.
What is most fulfilling about being an entrepreneur?
I'm not a natural entrepreneur and I don't really enjoy being an entrepreneur. I like to be one of the team. The most fulfilling thing is being able to find solutions to problems, capitalise on them, create fun and engaging businesses and spend time with people.
What are your top two strategies for dealing with difficult situations?
Firstly, I think you have to go through the five stages of loss—the so-called loss curve. When I deal with a difficult situation, I go through these thought processes: denial, anger, bargaining, depression, and then acceptance. I stay calm and I believe that difficult situations can be solved with action.
Secondly, when it comes to strategies, it all depends on what the situation is, whether it be a difficult situation with a member of staff, a customer or with some form of organisation you're dealing with. There are millions of strategies for a million different situations. First of all, keep calm and take your emotions out of it. Try and lead with empathy and plan your way forward.
What advice would you give to your 20-year old self?
Spencer Lodge, don't spend all your money. I think I spent way too much and made a lot of money when I was young; I blew a lot of money when I was younger, and that was up until the age of 40. Spencer Lodge, save 50% of everything you earn: that is the best advice I could have given myself.
What advice would you give to someone who wanted to give up their 9-5 to follow a passion?
I would say don't give up your 9 to 5. Use your spare time to follow your passion. Turn it into a business and in your spare time, get that business revenue to replace your income of your 9 to 5. Once you've replaced the income from your 9 to 5, then you can lean into your business and do it full time.
What is the best piece of advice you have ever been given?
I've been given loads of great advice. Somebody once said to me that you'll only make a lot of money if you work with money, and that was something that stuck with me. Someone also said to me: if you wouldn't sell it to your mum, then you shouldn't sell it to anyone. That's the core of what I do.
How do you look after your mental health?
I had mental health struggles and tried to harm myself in 2012. I like to exercise every day and I think it helps. I spend my time with positive people and stay away from negative ones. I always have something to work on because I can become self-destructive when I'm bored. Making sure I'm always busy helps me.
What and who inspires you with awe?
Tony Robbins and Maria Conceicao inspire me. They've done such great and amazing things.
What's that one quote you live by?
If you think you can or you think you can't, you're probably right.
Change the way you think about things. The other quote that I really love is: It's not rocket science so stop overcomplicating things.
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