In celebration of Ted Baker’s SS22 collection, the brand takes its consumers on a trip this summer, exploring four stylish cities, from California to London.
The travel content series showcases four continents, four couples and four unique adventures;
chasing wanderlust and discovery from city to coast.
Commissioned by Ted Baker, My Town sees the brand collaborate with local filmmakers and talent for each instalment in a truly democratic approach to content creation which champions local voices and leverages the power of localised expertise. The result is a truly personal and authentic insight into some of the most incredible destinations on earth, from Big Sur, California, to the Atlantis Dunes in Cape Town.
This is the ultimate insider guide to the places that Ted Baker calls home, exploring art, culture and dining experiences in locations across the globe which play host to the brand’s flagship stores.
Curiosity and a willingness to discover the unexpected has been central to the Ted Baker DNA since it was founded in 1988. And now, emerging from the pandemic and as the world continues to open up, with My Town, the brand hopes to reignite a like-minded passion for adventure amongst its global community.
The series is broadcast across Ted Baker’s digital channels, featuring its latest Spring/Summer collections.