talabat, the region's leading food and q-commerce platform, has announced its Iftar for India (#IftarforIndia) initiative, where for every food order purchased, the organisation will donate the value of a meal to the United Nations World Food Programme to be distributed to communities affected by COVID-19 in India.
Iftar for India will take place between 5 pm - 8 pm on Sunday 9 May and is part of talabat's wider #AlwaysThere Ramadan campaign.
talabat's #AlwaysThere campaign has so far focused on the MENA region throughout Ramadan and has been slightly adapted for its fourth Sunday due to the nature and scale of the humanitarian crisis in India.
Tomaso Rodriguez, Chief Executive Officer of talabat, says that the organisation wants to play its part in supporting India and its people and believes that part of being #AlwaysThere is adaptable to different pressing needs.
'We are proud to say that as talabat we have been able to donate the value of hundreds of thousands of meals to the MENA region this year in our #AlwaysThere campaign. We initially were committed to supporting in-need communities in MENA throughout all four weeks of Ramadan, as our number one focus is always the communities and the region in which we operate.'
'However, when you look at the sheer volume of COVID cases in the last week in India, over 2.4 million as well as 26,000 deaths, with many more unreported, the situation is heartbreaking.'
'In the MENA region, we have a large, thriving Indian population, especially in many of the markets we operate in. The beauty that the people of India bring to the world - the food, the culture, the love of cricket, in many aspects is unrivalled! We want our Indian community, our restaurant partners, our customers, our colleagues, and our riders to know that we are truly with them.'
'With the inevitable lockdowns that will occur due to the number of covid cases, hunger is going to be an issue. We want to do our part, and help to enable the World Food Programme to provide meals to those in need in COVID hit communities.'
'We would also like to call on other organisations to give what they can to the developing situation in India.'
Customers can download the talabat application from the Google Play Store or iOS App Store to order their meals during Iftar for India (#iftarforIndia).