TikTok is reinforcing its efforts towards family wellbeing on the platform as part of their #SaferForYou programme, with the launch of a series of elaborate video tutorials across the MENA region by parent creators Logina Salah and Fadi AlKhatib on how to activate and use TikTok's wide range of resources and safety features designed to give younger users a safe and joyful experience on the entertainment platform.
The brand-new campaign featuring these step-by-step tutorial videos not only showcases the benefits of safety features such as Family Pairing, Restricted Mode, and Screentime Management for digital wellbeing on the platform but also serves as a timely guide during the summer on the tools that allow users to control privacy preferences and access content that they feel is most suitable for them.
In line with TikTok's industry-leading steps to educate and inspire teens to adopt positive online habits, the Family Pairing function allows parents and teens to customise their teens' safety settings based on individual needs and preferences.
As part of the new campaign, Logina Salah and Fadi AlKhatib put their creative spins to demonstrate how parents can link their TikTok accounts to their teen's and set controls for Family Pairing functions, including setting time limits on how long teens can spend on the platform each day, restricting their exposure to content that they feel may not be appropriate or suitable, deciding whether they can search for certain content, people, hashtags, or sounds, manage their accounts as a private account, limit who can send messages to teens or even turn off direct messaging completely.
Families across the region have benefitted from TikTok's enhanced safety controls offered by Family Pairing and other features since their launch – the new campaign brings their experiences to all TikTok users in the region for everyone to unlock and apply these features to enhance family safety on the platform significantly.